RESOURCES

Expert Advice, Articles & Best Practices

Keep up with all the latest happenings in market research technology industry. Learn how our tech tools and services work for businesses across the world. Listen to what our experts say and find the best ways to work with us and use QuenchTec tools and services for ultimate success.. And to stay in touch with our latest thinking, read our blog

Advice

  1. We often have people ask us how they can view SPSS files.  The quickest way is to use : http://savreader.com/ This is a nice website that lets you upload an SPSS file and export it to Excel with either the values or the labels. Another option is a free piece of software that has some of the features of SPSS, it is called PSPP and can be found here: https://www.gnu.org/software/pspp/

Articles

  1. “Yes, Galileo, yes, it’s moving”. The Tech effect in Market Research
  2. 2017 Preview: the biggest trends – Crispin Beale
  3. McKinsey Global Institute – ‘harnessing automation for a future that works’
  4.  It’s the sampling, stupid’ by Reg Baker