by Dennis Sewberath | Mar 12, 2021 | Uncategorized
In their recent Marketing Data and Analytics Survey Gartner asked marketing leaders on which activities their marketing analytics team is spending most of their time. 64% of marketing leaders answered...
by Dietmar Walter | Nov 25, 2020 | Blogs by Dietmar Walter, Market Research, Uncategorized
We had a chat with our co-founders Julian Simpson and Bjorn Gronli about their 25-year journey within market research. Q.1 What was your first role in Market Research? I joined Quantime UK (now SPSS/IBM) in 1985 as a member of their Quanline consultancy...
by Dennis Sewberath | Nov 18, 2019 | Market Research, Survey Design, Technology, Uncategorized
In my last blog I wrote about the importance of careful survey design for data quality and respectful engagement with respondents. In this blog I share best practices of survey design and how they can be easily implemented in your research projects. How often do you...
by Bjørn Grønli | Jun 21, 2019 | Survey Design, Technology, Uncategorized
This is part of our blog series about smart survey design for better panellist engagement and quality of research. In this blog we are introducing the concept of empowering researchers to create their own advanced, interactive question types without the need of...
by Dietmar Walter | Feb 2, 2018 | Uncategorized
/wp-content/uploads/2017/11/714588463.mp4 It has been a year now that with the foundation of QuenchTec I returned to the Market Research industry after spending five years in the fascinating world of Advanced Analytics, Machine Learning and Business...
by QuenchTec | Jun 16, 2017 | Uncategorized
Thanks to all the organisers of the MRS ANNUAL CONFERENCE AWARD FOR BEST OVERALL CONTRIBUTION Sponsored by Quenchtec We were delighted to see the award presented to Lisa Edgar, The Big Window, Leslie Sopp, FCA, and their interviewee Wendy Mitchell, who is living...
