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Best practices in survey design: Optimal Content Creation

Best practices in survey design: Optimal Content Creation

by Dennis Sewberath | Nov 18, 2019 | Market Research, Survey Design, Technology, Uncategorized

In my last blog I wrote about the importance of careful survey design for data quality and respectful engagement with respondents. In this blog I share best practices of survey design and how they can be easily implemented in your research projects. How often do you...
Creating interactive, engaging and customised questions

Creating interactive, engaging and customised questions

by Bjørn Grønli | Jun 21, 2019 | Survey Design, Technology, Uncategorized

This is part of our blog series about smart survey design for better panellist engagement and quality of research. In this blog we are introducing the concept of empowering researchers to create their own advanced, interactive question types without the need of...
Better panellist engagement and data quality through survey design

Better panellist engagement and data quality through survey design

by Dennis Sewberath | Apr 3, 2019 | Market Research, Survey Design, Technology

Survey design is often overlooked despite being a critical aspect for the quality of online market research. First of all, it is already difficult to reach certain target groups (low incidence) and if we reach them, it is hard to get them to start doing the survey...

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