by Dietmar Walter | Nov 25, 2020 | Blogs by Dietmar Walter, Market Research, Uncategorized
We had a chat with our co-founders Julian Simpson and Bjorn Gronli about their 25-year journey within market research. Q.1 What was your first role in Market Research? I joined Quantime UK (now SPSS/IBM) in 1985 as a member of their Quanline consultancy...
by Dennis Sewberath | Nov 18, 2019 | Market Research, Survey Design, Technology, Uncategorized
In my last blog I wrote about the importance of careful survey design for data quality and respectful engagement with respondents. In this blog I share best practices of survey design and how they can be easily implemented in your research projects. How often do you...
by Dennis Sewberath | Apr 3, 2019 | Market Research, Survey Design, Technology
Survey design is often overlooked despite being a critical aspect for the quality of online market research. First of all, it is already difficult to reach certain target groups (low incidence) and if we reach them, it is hard to get them to start doing the survey...
by Bjørn Grønli | Jul 13, 2018 | Automation, Market Research
Automation in Research for Doing Good Automation has become a key theme at any consumer insights conferences and webinars. We at QuenchTec have also written a series of blogs about the effect of automation in market research. Automation has mostly been linked to...
