by Dietmar Walter | Nov 25, 2020 | Blogs by Dietmar Walter, Market Research, Uncategorized
We had a chat with our co-founders Julian Simpson and Bjorn Gronli about their 25-year journey within market research. Q.1 What was your first role in Market Research? I joined Quantime UK (now SPSS/IBM) in 1985 as a member of their Quanline consultancy...
by Dietmar Walter | Dec 10, 2017 | Blogs by Dietmar Walter
Data Collection and Data Processing are the most likely activities to be automated Joaquim Bretcha Boix recently wrote a great article about the tech effect in market research. Seldom have I read an article that manages to capture the essence and dynamics of a...
by Dietmar Walter | Nov 22, 2017 | Blogs by Dietmar Walter
Sometimes a new report comes along just at the right time. Since our previous blog ‘Automation – but not at the expense of proven research methodologies’ the McKinsey Global Institute published a great report about ‘Harnessing automation for a future that works’ Why...
by Dietmar Walter | Oct 3, 2017 | Blogs by Dietmar Walter
With the foundation of QuenchTec, I returned to the Market Research industry after spending a couple of years in the fascinating world of Advanced Analytics, Machine Learning and Business Intelligence. Attending the Research&Results show in Munich last week was a...
