Blog
Better panellist engagement and data quality through survey design
Survey design is often overlooked despite being a critical aspect for the quality of online market research. First of all, it is already difficult to reach certain target groups (low incidence) and if we reach them, it is hard to get them to start doing the survey...
Becoming a Customer Centric Organisation through Research Automation
Almost all companies talk about it but not all do something about it: creating a customer centric organisation. We have been increasingly engaging with brands that are using survey technology to get a more intimate understating of their customers and to be closer to...
Creating a fully automated customer feedback system
We have been working with Color Line, the largest shipping line in Norway, in helping them to deliver on their customer centric policy. Color Line is already known for the outstanding customer service and is the key ingredient in the company’s formula for success....
Five business lessons I have learned while running ultra marathons
A couple of weeks ago, I completed a mountain marathon in Kongsberg, Norway. Now that the euphoria (and aching!) of completing this race starts fading, my reflective mood has kicked in. Besides enjoying nature and keeping fit, my last race really got me thinking about...
Automation in Research for Doing Good
Automation in Research for Doing Good Automation has become a key theme at any consumer insights conferences and webinars. We at QuenchTec have also written a series of blogs about the effect of automation in market research. Automation has mostly been linked to...
An interview with Bjørn Grønli about his new role as Head of Solutions
We had a chat with Bjørn Grønli about his new role as Head of Solutions at QuenchTec Q. Hi Bjorn, could you tell us a bit about your new role as Head of Solutions at QuenchTec? "As QuenchTec is expanding its focus area from traditional Market Research to...