Newsletter no.1: Now integration meets market research
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DRNO – QuenchTec Completes MARSC, MI-Pro Integration
QuenchTec Completes MARSC, MI-Pro Integration August 25 2017 Recently-formed research software firm QuenchTec says it has finished integrating the platforms of MARSC and MI-Pro, from whose merger it was born ten months ago; and launched Q_Suite, an end-to-end research...
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MRS ANNUAL CONFERENCE AWARD
Thanks to all the organisers of the MRS ANNUAL CONFERENCE AWARD FOR BEST OVERALL CONTRIBUTION Sponsored by Quenchtec We were delighted to see the award presented to Lisa Edgar, The Big Window, Leslie Sopp, FCA, and their interviewee Wendy Mitchell, who...
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Embracing Tech in Market Research
Data Collection and Data Processing are the most likely activities to be automated Joaquim Bretcha Boix recently wrote a great article about the tech effect in market research. Seldom have I read an article that manages to capture the essence and dynamics of a...
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A few things we discovered at the Insight Show
First of all we were pretty excited to be asked to develop and run the official “onsite” Insight Show Centaur survey. Prior to “Team QuenchTec” decamping to the glamour of the capital we devised a short entrance/exit poll and a full survey to run on iPads which were...
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Britain goes to the polls (again!)
So the general election has been called for June 8th and never was an industry under more scrutiny than ours with the political pollsters have taken a battering recently having failed to predict the last general election, BREXIT and the Trump victory. Current polling...
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Get your head out of the clouds… and your software into it!
Over the last few years we‘ve observed that an increasing number of businesses have moved an enormous amount of hosted in-house solutions to the cloud. A move that QuenchTec welcomes, as we have now commissioned our own dedicated cloud hosting solution. Q_Hosting...
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Harnessing Automation within Market Research
Sometimes a new report comes along just at the right time. Since our previous blog ‘Automation – but not at the expense of proven research methodologies’ the McKinsey Global Institute published a great report about ‘Harnessing automation for a future that works’ Why...
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Form an orderly Q_ at the Insight Show
Like a professional actor’s resume QuenchTec has been 'resting' from the Insight Show over the last couple of years. However, after careful consideration of the way the UK’s largest dedicated event has revamped and with the move of date to earlier in the year, we are...
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Dynamic Development – Constant Improvement
One of the fundamental principles of QuenchTec is to improve the delivery of survey results by using the latest technology and leaning heavily towards automated market research insight processes. With this philosophy at the forefront of our thinking, QuenchTec have...
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