Blog
Creating interactive, engaging and customised questions
This is part of our blog series about smart survey design for better panellist engagement and quality of research. In this blog we are introducing the concept of empowering researchers to create their own advanced, interactive question types without the need of...
Best practices in survey design: Optimal Content Creation
In my last blog I wrote about the importance of careful survey design for data quality and respectful engagement with respondents. In this blog I share best practices of survey design and how they can be easily implemented in your research projects. How often do you...
Better panellist engagement and data quality through survey design
Survey design is often overlooked despite being a critical aspect for the quality of online market research. First of all, it is already difficult to reach certain target groups (low incidence) and if we reach them, it is hard to get them to start doing the survey...
Becoming a Customer Centric Organisation through Research Automation
Almost all companies talk about it but not all do something about it: creating a customer centric organisation. We have been increasingly engaging with brands that are using survey technology to get a more intimate understating of their customers and to be closer to...
Creating a fully automated customer feedback system
We have been working with Color Line, the largest shipping line in Norway, in helping them to deliver on their customer centric policy. Color Line is already known for the outstanding customer service and is the key ingredient in the company’s formula for success....
Five business lessons I have learned while running ultra marathons
A couple of weeks ago, I completed a mountain marathon in Kongsberg, Norway. Now that the euphoria (and aching!) of completing this race starts fading, my reflective mood has kicked in. Besides enjoying nature and keeping fit, my last race really got me thinking about...