Blog
Survey Analysis Made Simple.
In their recent Marketing Data and Analytics Survey Gartner asked marketing leaders on which activities their marketing analytics team is spending most of their time. 64% of marketing leaders answered...
7 Steps to a Better Mobile Survey
Resuming our series looking in depth at mobile data and insights, QuenchTec Survey Designer Dennis Sewberath highlights seven ways to turn a survey into a ‘beautiful conversation’, for the sake of better feedback and higher completion rates.
From magnetic tapes to AI empowered automation. A 25-year history of market research technology.
We had a chat with our co-founders Julian Simpson and Bjorn Gronli about their 25-year journey within market research. Q.1 What was your first role in Market Research? I joined Quantime UK (now SPSS/IBM) in 1985 as a member of their Quanline consultancy...
QuenchTec launches automated video analysis through integration with Medallia’s LivingLens
QuenchTec has developed a new integration with Medallia’s LivingLens solution offering our survey users a new integrated access to a comprehensive video analysis. As part of our ongoing product development efforts and through increased demand by our clients our Head...
MrWeb Insights in the Mobile Age
The 'Insights in the Mobile Age' supplement is now live and available for download or reading online. Please take a look at Dennis' article is on page 24.
Best practices in survey design: Optimal Content Creation
In my last blog I wrote about the importance of careful survey design for data quality and respectful engagement with respondents. In this blog I share best practices of survey design and how they can be easily implemented in your research projects. How often do you...