Blog

MRS ANNUAL CONFERENCE AWARD

Jun 16, 2017

Thanks to all the organisers of the MRS ANNUAL CONFERENCE AWARD FOR BEST OVERALL CONTRIBUTION Sponsored by Quenchtec We were delighted to see the award presented to Lisa Edgar, The Big Window, Leslie Sopp, FCA, and their interviewee Wendy Mitchell, who...

Embracing Tech in Market Research

May 10, 2017

Data Collection and Data Processing are the most likely activities to be automated Joaquim Bretcha Boix recently wrote a great article about the tech effect in market research. Seldom have I read an article that manages to capture the essence and dynamics of a...

A few things we discovered at the Insight Show

May 2, 2017

First of all we were pretty excited to be asked to develop and run the official “onsite” Insight Show Centaur survey. Prior to “Team QuenchTec” decamping to the glamour of the capital we devised a short entrance/exit poll and a full survey to run on iPads which were...

Britain goes to the polls (again!)

Apr 24, 2017

So the general election has been called for June 8th and never was an industry under more scrutiny than ours with the political pollsters have taken a battering recently having failed to predict the last general election, BREXIT and the Trump victory. Current polling...

Get your head out of the clouds… and your software into it!

Feb 24, 2017

Over the last few years we‘ve observed that an increasing number of businesses have moved an enormous amount of hosted in-house solutions to the cloud. A move that QuenchTec welcomes, as we have now commissioned our own dedicated cloud hosting solution. Q_Hosting...

Harnessing Automation within Market Research

Feb 22, 2017

Sometimes a new report comes along just at the right time. Since our previous blog ‘Automation – but not at the expense of proven research methodologies’ the McKinsey Global Institute published a great report about ‘Harnessing automation for a future that works’ Why...

Form an orderly Q_ at the Insight Show

Feb 13, 2017

Like a professional actor’s resume QuenchTec has been 'resting' from the Insight Show over the last couple of years. However, after careful consideration of the way the UK’s largest dedicated event has revamped and with the move of date to earlier in the year, we are...

Dynamic Development – Constant Improvement

Feb 9, 2017

One of the fundamental principles of QuenchTec is to improve the delivery of survey results by using the latest technology and leaning heavily towards automated market research insight processes. With this philosophy at the forefront of our thinking, QuenchTec have...

Watch the Birdie(s)

Jan 27, 2017

As we move into 2017 and Team QuenchTec are working hard on the development of the Q_ range of market research insight products, we thought it was time to get everyone out of the office for some real “blue sky” thinking…. Fortunately we managed to find the only gap in...