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40th Anniversary of the MRBA

40th Anniversary of the MRBA

Thanks to the MRBA for organising a stunning party at the Montcalm Hotel to celebrate its 40th anniversary. It was a great chance for QuenchTec CEO, Mark Van Walwyk to introduce Nick Southwood to the market research world as the new QuenchTec Sales Director.Over 100...

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DRNO – QuenchTec Completes MARSC, MI-Pro Integration

DRNO – QuenchTec Completes MARSC, MI-Pro Integration

QuenchTec Completes MARSC, MI-Pro Integration August 25 2017 Recently-formed research software firm QuenchTec says it has finished integrating the platforms of MARSC and MI-Pro, from whose merger it was born ten months ago; and launched Q_Suite, an end-to-end research...

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MRS ANNUAL CONFERENCE AWARD

MRS ANNUAL CONFERENCE AWARD

Thanks to all the organisers of the MRS ANNUAL CONFERENCE AWARD FOR BEST OVERALL CONTRIBUTION Sponsored by Quenchtec   We were delighted to see the award presented to Lisa Edgar, The Big Window, Leslie Sopp, FCA, and their interviewee Wendy Mitchell, who...

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Embracing Tech in Market Research

Embracing Tech in Market Research

Data Collection and Data Processing are the most likely activities to be automated Joaquim Bretcha Boix recently wrote a great article about the tech effect in market research. Seldom have I read an article that manages to capture the essence and dynamics of a...

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A few things we discovered at the Insight Show

A few things we discovered at the Insight Show

First of all we were pretty excited to be asked to develop and run the official “onsite” Insight Show Centaur survey. Prior to “Team QuenchTec” decamping to the glamour of the capital we devised a short entrance/exit poll and a full survey to run on iPads which were...

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Britain goes to the polls (again!)

Britain goes to the polls (again!)

So the general election has been called for June 8th and never was an industry under more scrutiny than ours with the political pollsters have taken a battering recently having failed to predict the last general election, BREXIT and the Trump victory. Current polling...

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Get your head out of the clouds… and your software into it!

Get your head out of the clouds… and your software into it!

Over the last few years we‘ve observed that an increasing number of businesses have moved an enormous amount of hosted in-house solutions to the cloud. A move that QuenchTec welcomes, as we have now commissioned our own dedicated cloud hosting solution. Q_Hosting...

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Harnessing Automation within Market Research

Harnessing Automation within Market Research

Sometimes a new report comes along just at the right time. Since our previous blog  ‘Automation – but not at the expense of proven research methodologies’ the McKinsey Global Institute published a great report about ‘Harnessing automation for a future that works’ Why...

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