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Latest news, innovation & market research IT stories
Embracing Tech in Market Research
Data Collection and Data Processing are the most likely activities to be automated Joaquim Bretcha Boix recently wrote a great article about the tech effect in market research. Seldom have I read an article that manages to capture the essence and dynamics of a...
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A few things we discovered at the Insight Show
First of all we were pretty excited to be asked to develop and run the official “onsite” Insight Show Centaur survey. Prior to “Team QuenchTec” decamping to the glamour of the capital we devised a short entrance/exit poll and a full survey to run on iPads which were...
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Britain goes to the polls (again!)
So the general election has been called for June 8th and never was an industry under more scrutiny than ours with the political pollsters have taken a battering recently having failed to predict the last general election, BREXIT and the Trump victory. Current polling...
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Get your head out of the clouds… and your software into it!
Over the last few years we‘ve observed that an increasing number of businesses have moved an enormous amount of hosted in-house solutions to the cloud. A move that QuenchTec welcomes, as we have now commissioned our own dedicated cloud hosting solution. Q_Hosting...
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Harnessing Automation within Market Research
Sometimes a new report comes along just at the right time. Since our previous blog ‘Automation – but not at the expense of proven research methodologies’ the McKinsey Global Institute published a great report about ‘Harnessing automation for a future that works’ Why...
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Form an orderly Q_ at the Insight Show
Like a professional actor’s resume QuenchTec has been 'resting' from the Insight Show over the last couple of years. However, after careful consideration of the way the UK’s largest dedicated event has revamped and with the move of date to earlier in the year, we are...
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Dynamic Development – Constant Improvement
One of the fundamental principles of QuenchTec is to improve the delivery of survey results by using the latest technology and leaning heavily towards automated market research insight processes. With this philosophy at the forefront of our thinking, QuenchTec have...
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Watch the Birdie(s)
As we move into 2017 and Team QuenchTec are working hard on the development of the Q_ range of market research insight products, we thought it was time to get everyone out of the office for some real “blue sky” thinking…. Fortunately we managed to find the only gap in...
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Happy Holidays from QuenchTec
https://www.quenchtec.com/happy-holidays/ To see the card in all its full animated glory, please visit:...
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Physician heal thyself…
From the pulpit of Allan Shaw At the risk of getting all biblical on you all, if the proverb from Luke 4:23 holds true, then this must be the year of pollsters asking themselves some particularly searching questions. The last couple of years have seen market...
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