by Dietmar Walter | Nov 25, 2020 | Blogs by Dietmar Walter, Market Research, Uncategorized
We had a chat with our co-founders Julian Simpson and Bjorn Gronli about their 25-year journey within market research. Q.1 What was your first role in Market Research? I joined Quantime UK (now SPSS/IBM) in 1985 as a member of their Quanline consultancy...
by Dietmar Walter | Mar 12, 2019 | Automation, Enterprise Feedback Management
Almost all companies talk about it but not all do something about it: creating a customer centric organisation. We have been increasingly engaging with brands that are using survey technology to get a more intimate understating of their customers and to be closer to...
by Dietmar Walter | Apr 5, 2018 | News
We had a chat with Bjørn Grønli about his new role as Head of Solutions at QuenchTec Q. Hi Bjorn, could you tell us a bit about your new role as Head of Solutions at QuenchTec? “As QuenchTec is expanding its focus area from traditional Market...
by Dietmar Walter | Feb 2, 2018 | Uncategorized
/wp-content/uploads/2017/11/714588463.mp4 It has been a year now that with the foundation of QuenchTec I returned to the Market Research industry after spending five years in the fascinating world of Advanced Analytics, Machine Learning and Business...
by Dietmar Walter | Dec 10, 2017 | Blogs by Dietmar Walter
Data Collection and Data Processing are the most likely activities to be automated Joaquim Bretcha Boix recently wrote a great article about the tech effect in market research. Seldom have I read an article that manages to capture the essence and dynamics of a...
