UPTIME IN 2016
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Thanks to all the organisers of the MRS ANNUAL CONFERENCE AWARD FOR BEST OVERALL CONTRIBUTION Sponsored by Quenchtec We were delighted to see the award presented to Lisa Edgar, The Big Window, Leslie Sopp, FCA, and their interviewee Wendy Mitchell, who is living with...read more
Data Collection and Data Processing are the most likely activities to be automated Joaquim Bretcha Boix recently wrote a great article about the tech effect in market research. Seldom have I read an article that manages to capture the essence and dynamics of a...read more
First of all we were pretty excited to be asked to develop and run the official “onsite” Insight Show Centaur survey. Prior to “Team QuenchTec” decamping to the glamour of the capital we devised a short entrance/exit poll and a full survey to run on iPads which were...read more
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Working in a market research agency? Surrounded by shouts of “Research has to get faster! We want more complex, more efficient… Community Insights! Segmenting! Qual & Quant Analysis! Targeted surveys! NOW!”?
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